NEW YORK FORMALWEAR · SINCE 1982

Lara New York

Become a wholesale partner and access Lara New York's bridal, mother of the bride, prom, cocktail, and eveningwear collections.
Register for Wholesale Access Browse Collections

Lara New York has designed bridal, prom, mother of the bride, cocktail, and formalwear for boutiques and salons across the country since 1982. Register for a wholesale account to view pricing, browse available inventory, and access our latest collections. Once approved, you'll be able to place orders directly through our wholesale portal.

Wholesale applications are reviewed within 1 business day.   Minimum first order: 12 dresses.

For backorder or preorder inquiries, email orders@lara.com.

Register for Wholesale Access

How Wholesale Access Works

Submit Your Application

Fill out the registration form with your business details, store address, and tax information.

Get Approved

Our team reviews and approves wholesale accounts within one business day.

Start Ordering

Browse wholesale pricing and place orders through the portal. Minimum first order: 12 dresses.

Why Partner With Lara New York

Exclusive Wholesale Pricing

Access retailer pricing on our full range of formalwear once your account is approved.

Seasonal Formalwear Collections

Shop bridal, mother of the bride, prom, cocktail, and eveningwear styles updated each season.

Marketing & Content Support

Use product imagery, style assets, and sales tools to support your store.

Trusted Since 1982

Partner with a New York formalwear brand with decades of retail and wholesale experience.

Shop by Category

Lara 29186 - 3D Applique Midi Dress with Cap Sleeves-Dresses-Lara-2-Mauve-Lara
Mother of the Bride
Bridal
Lara New York royal blue beaded evening gown with spaghetti straps and V-neckline, fitted column silhouette formal dress with intricate geometric beadwork and sequin embroidery, floor-length elegant gown for mother of the bride, wedding guest, gala, or formal event
Prom
Cocktail
Long Sleeves
Lara 9975 Sequin Beaded Prom Dress
Sale
Lara Georgina Beaded Pull-On Bridal Capelet
Separates
Prints

New Mother of the Bride Arrivals

View all
Lara 29186 - 3D Applique Midi Dress with Cap Sleeves-Dresses-Lara-2-Mauve-Lara
3D Applique Midi Dress with Cap Sleeves
$179.00
3D Floral Embellished Cap Sleeve Gown | 29181
$279.00
Lara 29239 - A-line Gown With Long Sleeves, V-Neckline-Dress-Lara-4-Dusty Purple-Lara
A-line Gown With Long Sleeves, V-Neckline
$200.00
Lara 29200 - A-line Gown With Long Sleeves, V-Neckline-Dress-Lara-4-Mauve-Lara
A-line Gown With Long Sleeves, V-Neckline
$250.00

Ready to Carry Lara New York?

Apply for wholesale access today and start browsing our latest formalwear collections for your store.

Register Now
Lara 29909 - Beaded, V-neck Mini Dress
SALE!

Shop our closeout items

Exclusive online discount pricing for our brick and mortar stores only!
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Visit Our New York Showroom

49C W 37th St

New York, NY 10018

Mon – Thurs, 10:00am – 5:30pm
Friday, 10:00am – 5:00pm

+1 212-869-9100

Get directions